Indieworld Marketing: A Hands-On Approach to Book Marketing

I have some great news for Indie authors — Carol P. Roman and Julie A. Gerber, co-authors of Navigating Indieworld agreed to join me in writing a book tentatively called Indieworld Marketing!

I’m very excited to write and share the experiences of these two amazing Indie authors, along with my own experiences as a marketing consultant and professor for the last 20 years, with authors struggling to break through the book world, whether they’re an Indie author or traditionally published.

Why you need Indieworld Marketing?

Book marketing is HARD
Scam artists take advantage of your lack of marketing experience and take your savings while delivering nothing
Even traditional publishers devote little to marketing books for unknown authors, especially when it’s a debut novel
Most of the books out there tell you what you need to do, not how to do it

Indieworld Marketing is different!

Well, walk you through the steps necessary to market your books, giving you step-by-step instructions, screenshots, and images designed to help you IMPLEMENT a marketing strategy. Worksheets and templates help you craft your book marketing strategy and build your marketing skills. The book includes insights from other Indie authors about their journey — what worked and what didn’t.

Book marketing resources are out there, but most of the good advice exists in different posts on different websites. We’ve read them all and brought the best advice all in one place.

The team at Indieworld Marketing

Angela Hausman

I have a PhD in marketing and I’ve taught marketing for the last 20 years. I currently teach at the George Washington University and University of Maryland. I write mystery/ thriller novels in the Dark Web series– Buried Ladies is available on Amazon and Smashwords, and Scars of the Past publishing in June.

The Buried Ladies series (Buried Ladies, Scars of the Past, and 1 untitled) are the first fiction written I’ve written since creating a highly acclaimed (by fellow 6th graders, teachers, and family) science fiction series as a teen.

I was born in McKeesport, Pennsylvania and later received undergraduate and MBA degrees from the University of Pittsburgh before completing a Marketing PhD at the University of South Florida. Over my career, I’ve lived in many places and met diverse people, which I filed away to create my plots and characters.

I currently live in Washington, DC, where I work as a marketing consultant and teaches marketing. I write in my home office, where various dogs and cats block me in until I’ve finished the day’s writing quota.

Carol P. Roman

Carole P. Roman is the award-winning author of the Captain No Beard series. Both Captain No Beard-An Imaginary Tale of a Pirate’s Life and Captain No Beard and the Aurora Borealis received the Kirkus Star of Exceptional Merit. The first book in the series was named to Kirkus Reviews Best 2012. Captain No Beard and the Aurora Borealis was to Kirkus Reviews Best of 2015. Each book in the series has won numerous awards including the NABE Pinnacle Award, IAN Award, Moonbeam Award 2014, National Indie Excellence Award Finalist, Shelf Media Outstanding Series Award, ForeWord Review Five Star and Finalist in the Book of the Year, and Reader’s Views Children’s Book of the Year 2013.

Roman is also the author of the award-winning non-fiction culture series If You Were Me and Lived in… that explores customs and cultures around the world. She is also the author of a new Early Reader Chapter Book series called, Oh Susannah. She is one of the founding editors of new magazine Indie Author’s Monthly and host of the Navigating Indieworld Blog Radio Talk Show. She hosts her own blog radio show Let’s Say Hello to Our Neighbors, monthly. She co-authored a self-help book, Navigating Indieworld A Beginners Guide to Self-Publishing and Marketing. She lives on Long Island with her husband and near her children and grandchildren.

Julie A. Gerber

Julie A. Gerber is the founder of Away We Go Media, a social media management and consulting firm for authors. She is also a blogger at All The Hits and Misses, Executive Vice President/Business Manager at TopShelf Magazine, Assistant Publisher/Director of Social Media at TopShelf Indie Authors & Books, and co-author of Tortured Souls: The House On Wellfleet Bluffs.

She is one of the founding editors of new magazine Indie Author’s Monthly and host of the Navigating Indieworld Blog Radio Talk Show. She hosts her own blog radio show Let’s Say Hello to Our Neighbors, monthly. Julie is one of the founding editors of the new magazine Indie Author’s Monthly, as well as co-host of Navigating Indieworld Blog Talk Radio Show.

She can usually be found refereeing her sons or glued to her desktop as she works from home. She lives in Georgia with her husband, two kids, and her little sidekick, a doting Pekingese rescue named Abby.

How you can get involved in Indieworld Marketing

We’d love your suggestions and ideas. Ask your questions about indie marketing in the comments or DM me on Twitter.
Tell us your stories about book marketing — the good, the bad, and the ugly. Maybe we’ll even use it in our book.
Finally, we’d really appreciate you sharing this post with friends, colleagues — frankly, everyone Getting the word out is most of the battle when it comes to marketing.